Survey Says? What Women Want in an Engagement Ring

Written by: Sue Fritz | | Jewelry

What Women Want in an Engagement Ring

When you’re buying an engagement ring for your girlfriend, you want to pick out something perfect. Some men browse the jewelry store, see a ring, and immediately know it’s ‘the one.’ For the vast majority of us, though, there’s a lot more hemming and hawing, and in the end you just hope she loves it as much as she loves you!

If you’re totally clueless, Lavalier can help you get on the right track. We’ve looked at several online polls to determine what most women prefer in ring shape, size, color, cut, etc. Of course, your girl is anything but average – but it’s a great place to start your search!

The 4 C’s

The round cut is the most popular among brides-to-be, with a princess cut taking a distant second. Almost 90% of brides go with a white gold or platinum band, according to The Knot; gold bands have been falling out of favor for years. Most rings feature a colorless diamond center stone (averaging about 1.1 carats) along with side stones or accents, for a total average weight of 1.6 carats. The most popular type of setting is a prong setting at 32%, which pairs brilliantly with a round cut. So, if you want to make a safe bet on that perfect ring, go with a white gold band, a 1.1 carat round diamond in a prong setting, and 0.5 carats in side stones.


According to The Knot’s 2013 Real Wedding Survey, the average engagement ring costs $5,598. But wait! Data from the American Express Spending & Savings Tracker states that the average cost of an engagement ring is only $2,311. And a 2014 survey by Weddingbells revealed that Canadian brides-to-be think an engagement ring should cost about $4,000. We’ve seen advice that says a man should spend anywhere from one to three months of his salary on the ring (although most of the companies that say you should spend two or three months of paychecks on a ring also happen to be selling them!). A study in Human Nature found that the average amount spent on the engagement ring was $3,531.72, which was 8.44% of the respondents’ average salary, or a little over a month’s worth.

Of course, we can’t forget about the luxury ring segment. According to The Knot’s 2011 Engagement and Jewelry Survey, 12% of couples spend more than $8,000 on the engagement ring, with the average luxury ring costing $13,500. These future heirloom items sparkle, with an average center stone weighing in at 1.5 carats, and a total weight of over 2 carats. Luxury brides also favor round diamonds, and cushion-cut diamonds are popular among these lucky ladies as well.

Confused yet? We don’t blame you! The best thing to do is talk it over with your sweetie beforehand. It may seem a bit unromantic, but the 2011 Engagement and Jewelry Study found that 65% of brides are at least somewhat involved in the ring selection, with 31% stating they were ‘very involved,’ even shopping for and/or purchasing the ring with their groom. And why not?  It’s a big purchase both sentimentally and financially, and she’s going to wear this ring for the rest of her life. With something this important, it’s better to be safe than sorry.

Speaking of safety, don’t forget to buy engagement ring insurance when you’ve found that perfect bauble. Engagement ring insurance from Lavalier gives you and your bride-to-be peace of mind wherever you go. If your ring is lost, damaged, stolen, or simply disappears one day, Lavalier has you covered.

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Lavalier is pleased to share this material with its customers. Please note, however, that nothing in this blog should be construed as legal advice or the provision of professional consulting services. This material is for general informational purposes only, and while reasonable care has been utilized in compiling this information, no warranty or representation is made as to accuracy or completeness.