As retailers have been reopening around the country, there are a few tips to keep jewelry stores particularly safe and secure. Jewelers want to create relationships, and this now includes keeping their customers’ health and wellness at the forefront of the shopping experience.
Sanitizing is part of the Job #1
When a customer walks in to a jeweler, the expectation is to be able to touch and try on before making a purchase. That can be difficult in today’s climate, but with a few changes everyone can stay safe while still having the full experience.
- Consider setting up a sanitizing station in the store so your customers are not only protected but also their hands are clean before they handle the jewelry.
- Be sure to clean each piece before another customer can try it on.
- Do not assist customers with try-ons. This can be difficult at first as employees are so used to being helpful. Instead, prepare them with what to say when asked for assistance so that your workers are not caught off-guard.
- Encourage touchless transactions and minimize using paper cash and coins.
- Wash and disinfect jewelry before returning it to the case. Once complete, be sure to wash hands with soap and water.
- Consider UV-C light devices to clean any jewelry. This can be a great technology for rings, bracelets, earrings and necklaces.
Jewelers have a higher concern of security when compared to other retailers. Some of the new guidelines can make safety protocols even more challenging. Consider these tactics:
- Adding a security guard to your front door to monitor and limit how many customers are allowed in the store can be an added plus for store security.
- Even though customers should be encouraged to wear masks, be careful of those who are also wearing hats, sunglasses or other articles or accessories that obscure their identity. They could be trying to hide their faces completely.
- Shorten or adjust store hours so that you are not the only store open in an area.
- Make sure curbside pickup is done in a designated area as close to the store front as possible.
- When handling curbside orders use two employees and make sure the orders are prepaid. One worker should go out to make the delivery and the other should handle the door and surveil the area.
Benefits for Both
By adding these steps, jewelers can protect both their employees and their customers. This will keep everyone feeling safe and happy, plus your customers will be ready to come back after having such a wonderful and healthy experience.
- If your store is reopening, follow these guidelines. www.JCKonline.com. (Accessed June 24 2020).
- Here’s how to make jewelry try-ons safer in stores. www.JCKonline.com. (Accessed June 24 2020).