We have the ability to buy anything and everything with the click of a computer or phone. Even one the most significant purchases you’ve considered so far in life – an engagement ring – is able to be purchased from the comfort of your pajamas. But the question remains: should you buy a diamond ring online or is brick and mortar the better option?
The Online Advantage
You may be feeling a bit hesitant to hit ‘add to cart’ on an item that costs thousands or even tens of thousands of dollars. But you should feel secure in your couch browsing as online shopping has its advantages:
- You may find online diamonds and jewelry to be less expensive than those in physical stores.
- Learning about diamonds can be overwhelming and time consuming, so online shopping can save some frustration and time.
- You have more retailers available at your disposal.
- You can choose from a huge stock of rings as there are less inventory restraints.
- Comparison shopping is faster and easier
Pros for a Physical Store
If you are still longing for the days of walking in to a brick and mortar location to choose the perfect diamond ring, they offer a handful of great benefits as well:
- You can touch the product. (This is a huge advantage!)
- A professional jeweler can explain the 4c’s and show you the characteristics of your specific ring.
- You don’t have to worry about shipping hassles and concerns.
- It is easy to bring your ring for servicing and repairs when you are an existing client.
- You can create a custom ring with your jeweler or even special order something you cannot find at their store.
- Don’t forget supporting local is always a good feeling!
Website Words of Wisdom
If you decide online shopping is the best way to buy for your lifestyle and budget, remember that jewelry sites are different than other online retail sites. They will make it easy to call and ask questions about rings you are interested in. In fact, these e-commerce jewelers truly welcome calls and many of their customers take advantage of their customer service.
Other suggestions for online shopping include:
- Be sure it’s a reputable site. Ask around and research different sites before settling on a few of your favorites.
- Don’t be afraid to ask questions. Take advantage of their customer service and be confident in your purchase!
- Take your time before you click “buy” and make sure it’s the exact ring you want.
- Ask about their return policy in case you decide it’s not the one and need to exchange it.
If you are set on buying online, you should read our Do’s and Don’ts for buying an engagement ring online as well as well as our Top 8 Tips for even more valuable advice.
Regardless of your purchase process, you are about to have a beautiful shiny bauble in your possession. While it’s burning a hole in your pocket, before you drop to one knee be sure to complete one other important task. Say YES to personalized jewelry insurance so it’s protected as soon as it goes on their finger. Contact us right away for your free quote.
References:
- Should you buy a diamond engagement ring online or at a physical store. www.theplunge.com. (Accessed Sept 21 2021).
- Best place to buy engagement rings: online or in store. www.diamondnexus.com. (Accessed Sept 21 2021).